PPC Audit

Do you want to increase the effectiveness of contextual advertising ? We will conduct professional audit of your Yandex Direct and Google Ads advertising accounts, identify problems and provide an algorithm for solving them in an accessible format: problem, what fraught and how to solve it.

How we are working

  • Communication with the customer and analysis of the brie

    Initial communication with a potential customer. Analysis of the completed brief.
  • Analysis of the scope of work

    Analysis of the scope of work. Coordination of the terms of performance of the service and the number of hours required.
  • Conclusion of a contract and payment

    Fixing all the nuances of work in the contract. Signing a contract and invoicing for services.
  • Work in Google Ads, Bing Ads, Google Ads, Google Analytics

    Audit of Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Google Merchant, Yandex.Metrica accounts.
  • Progress report

    Providing a report on the work done and the time spent on it. The result of the audit in the form of a PDF file.
  • Completion of work

    Acceptance of works by the customer. Discussion of further work plans and answers to client's questions.

How much does an audit of contextual advertising cost?

The time for the audit of contextual advertising is calculated individually, based on the amount of work and its complexity.

Cost of an hour of work:

Price calculation example

Minimum time for audit of contextual advertising for one account – from 2 hours

  • Analyzing your ad account – 1 hour
  • Analyzing your Google Analytics account – 30 minutes
  • Generating a PDF report on all found problems in the format: the problem, what is fraught with, how to fix it – 30 minutes

Total: 2 hours = 120 $ (approximate calculation)

  • Up to 8 hours inclusive
    60 $
  • From 9 to 20 hours inclusive
    52 $
  • From 21 hours
    45 $

The more watches you buy at one time, the cheaper the cost per hour. For one-time edits, you can buy from 1 hour. Learn more about how we work.</ a >

Price calculation example

Minimum time for audit of contextual advertising for one account – from 2 hours

  • Analyzing your ad account – 1 hour
  • Analyzing your Google Analytics account – 30 minutes
  • Generating a PDF report on all found problems in the format: the problem, what is fraught with, how to fix it – 30 minutes

Total: 2 hours = 120 $ (approximate calculation)

  • 55%
    Projects from Europe, North America and Asia
  • 500+
    Successful projects
  • 8+
    Years of experience

Your benefits

  • Free Set Up

    100% free setup

    100% free setup of Google Ads accounts. We do this because we are professionals, we are confident in the quality of the services provided and look for a long-term and effective cooperation.
  • 100% guaranteed targeted traffic

    We guarantee targeted traffic only or refund money for work. 100% refund for the previous month of work, if more than 10% of the traffic is not targeted, garbage (fixed in the contract).
  • We save your budget

    We don’t "play" with your advertising budget, because we don’t get% from Facebook and Google Ads advertising systems, which means that it makes no sense for us to increase your budget for personal enrichment.
  • Performance report

    Free, understandable and accessible online report on the results of advertising campaigns in Google DataStudio. We also provide a detailed monthly report on the work undertaken.
  • Always in touch

    We do not postpone tasks and always try to respond to questions that arise with lightning speed.
  • We do not work with your competitors

    We do not work with your competitors in your own GEO. Good manners for business have not been canceled.
  • Full certification

    Our specialists are fully certified in all areas of PPC advertising (Google Ads, Facebook Ads, Bing Ads).
  • We form a strategy

    We do not just set up advertising, but we build a sales funnel, a strategy for increasing customers with the help of audience targeting, promotions and technologies for returning potential "hot" customers back to you.
  • End-to-end analytics

    We use end-to-end analytics. We focus on Leads / Conversions, their quantity, price and quality, and not on indirect performance indicators: CTR, traffic amount, cost per click.
  • We give accounts to you

    We give FREE CUSTOMIZED accounts (Google Ads, Google Analytics, GTM, Google Data Studio) for your personal use after 12 months. You can buy them earlier if needed.
  • Conversion recommendations

    We give recommendations for increasing the conversion of your website. What edits need to be made, what services are better to use and what exactly can improve the effectiveness of our advertising.
  • Convenient task control system

    We use a convenient system for setting and monitoring tasks - Asana. With this approach, nothing will be overlooked or forgotten. All tasks are under control at every stage of work.
See all

Why can you trust us

Google Premier Partner  Facebook Marketing Partner
Bing Partner

Full certification in all areas of PPC marketing

You wouldn’t go to a doctor who has no diploma or experience?
Why should amateurs accompany your business?

Free Consultation
Google Tag Manager Certificate
Google Analytics for Beginners Certificate
Advanced Google Analytics Certificate
Google Ads Fundamentals Certificate
Google Analytics Individual Qualification
Digital Sales
Google Ads Search
Google Ads Mobile
Google Shopping Ads
Google Video Ads
Free Consultation

Audit contextual advertising

The main goal of a contextual advertising audit is to assess the performance and effectiveness of current advertising campaigns. If you set up advertising yourself or contacted contractors and want to check if everything is working as it should and if you can improve your current performance, this service is for you.

Contextual advertising Google Ads        Amazon        Contextual advertising Bing Ads

How is contextual advertising audited?

The audit is based on the settings in your Google Ads, Yandex.Direct or Bing Ads account (depending on where your advertising campaign is running). Additionally, we check the indicators of Google Analytics and Yandex.Metrica. Everything is checked (general targeting settings, queries, account structure, relevance of ads, correct bids, and much more).

We check where the traffic comes from and how useful it is for your company and whether you are overpaying for it. The presence of inappropriate visitors can lower conversions and lead to a budget wasted. To identify this problem, we pay special attention to the correctness of key queries in the section of your field of activity, as well as the correspondence of the visitors who came to the portrait of the target audience.

For each identified problem, we provide a detailed report that includes its description, possible consequences and solutions.

Advertising audit is the most rational solution if you have increased costs for context, decreased advertising efficiency, or have doubts about the correctness of the settings.


  • How much does a contextual advertising audit cost?

    Each audit of contextual advertising is calculated individually for each business because each business is unique in itself. Audit fees are calculated on an hourly basis.

    You can find more details at the link.

  • How to order an audit of contextual advertising?

    You need to leave a request on the site or contact us through the contacts in the header/footer of the site.

  • How much money can I earn by ordering contextual advertising audit services from you? Do you guarantee a profit?

    This is a very good question. We really hope that both you and we will make a lot of money working together, but unfortunately, we cannot know for sure.

    Factors that influence the sale can be divided into 4:

    • The first 33% are our advertising (the only thing we are ready to give a guarantee for and this is our area of ​​responsibility). </ li >
    • The second 33% is your website, account, video or mobile application and what kind of conversion it all has (we cannot vouch for this, but we can tell you what edits to make to increase the conversion rate).
    • The third 33% is what product or service you offer, its price and your sales skills (this is not our area of ​​responsibility at all).
    • The remaining 1% is unforeseen circumstances that no one can influence, such as COVID-19, emergencies or economic downturns.

    As you already understood, what we can be sure of is the first 33%, and we can also help a little with the second factor. Unfortunately, we cannot guarantee your conversions or sales, but we are confident that if you choose us, we will do our best to ensure that your business is successful with a lot of leads or conversions! There is also a guarantee clause in our contract. We guarantee that 90% of the traffic from our ads will be targeted, or we will refund your money (for our work) in the last month. We are always extremely honest with our clients!

  • How many leads can you bring for my business on my budget?

    If you already have an ad account, we can analyze it and draw conclusions about the current statistics and growth points. The forecast is based on your advertising data over the past few months. However, if you do not already have any data for analysis, for example, in the case when we need to create a new advertising account, it will not be possible to do the analysis. It will take us 1 to 3 months to test everything and work together to increase the number and quality of leads.

  • Can we try it for free, pay after we get some ad results?

    We understand that this is every client’s dream, but you know that “free cheese is only in a mousetrap”. Any work must be paid. Unfortunately, there are no guarantees in advertising and no one can give them to you. And, if someone gives, then they will blatantly lie. We do our job very professionally and it must be fully paid. This is proven by numerous reviews, cases, and official partner statuses of advertising systems. You can see all this on our website.

  • Can I advertise on the internet without a website or instagram/facebook account?

    Unfortunately, this is not possible because the traffic needs to be driven somewhere, such as your website, Facebook or Instagram page, mobile app, or YouTube video.

  • I have already paid for your services. Why else do I have to deposit money into an advertising account for Google Ads, Facebook Ads, etc.?

    We only make professional customization of advertising and provide management services for advertising offices. The money (advertising budget) that you put on advertising accounts for Google Ads, Facebook Ads and other advertising systems are additional costs that must be counted separately for transparency purposes to the client. Advertising budgets and the cost of our work are always separate. Most often, advertising budgets are much higher than the cost of services that we charge.

  • What keywords are my competitors using? Can I see them?

    We have several services to find out, but they are all not entirely accurate. The accuracy is approximately 50%. We do not recommend this method of keyword searches. There are tools for finding the best keyword suggestions, not necessarily the ones your competitors are using, such as Google Planner, Google Trends.

  • How many employees are there for Web-Sci?

    All our employees work in different cities of Russia, completely remotely, all of them are full-time specialists. We have a small team of professionals. All employees are divided into contextual advertising specialists, targeting specialists, web analysts, project managers, and there are also freelance designers.

  • Where is your office? (Country, city)

    We have 2 companies, one of them is registered in Russia, the other in Canada. We work exclusively remotely and believe that nowadays this is the most efficient way to work. We do not have traditional offices. Perhaps in the future, we will have a sales office in Canada.

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