Search advertising

In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

Search advertising objectives
Fast sales promotion
Search advertising has a direct focus “on interest” (direct targeting), most of the search engine user requests are transactional, that is, users are highly likely to become buyers. The demand for a product or service increases immediately after the start of an advertising campaign, the increase in demand disappears almost immediately after the end of the campaign.
Demand generation
Search advertising allows you to use indirect targeting, highlighting a narrow group of consumers of some set of interrelated services or products. This feature is used to generate demand when introducing new products to the market.
Niche branding
Creating a sustainable association between a certain product category and a brand name (banner advertising has a special effect here).
Search advertising is one of the most convenient and effective ways to advertise and promote products and services on the Internet.

Easy to use, visual and completely natural and understandable for anyone who has ever dealt with it, search advertising has recently gained immense popularity and is rightfully considered the most advanced advertising technology available on our planet.

Search advertising is simple

Judge for yourself — an advertising message in search advertising like a sniper «shoots» only the right recipients. Moreover, users of search engines «press the trigger» by themselves: when type in the request that the advertiser needs, the appropriate advertisement is showed to them. Simple, isn’t it? Alas, not really.

A wealth of opportunities and the problem of choice
The definition of search advertising really sounds easy but when it comes to business it is easy to get lost.

First, search advertising can be placed on several search sites. And which one best suits your business? The answer is not so easy to find.


Secondly, what type of search advertising is better to use in each particular case? Maybe contextual banners? Dynamic or static? Or just a simple text ad? What keywords?


There are many options, even more opportunities but it will take a lot of time and effort to understand which one is right for you.

Contact Web-Sci

Agency Web-Sci has been engaged in search advertising for a long time, therefore, we have accumulated a wealth of experience working with a variety of companies and topics. We can not only answer all the questions mentionned above but offer a complex solution related to search advertising for each case

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