In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.
Easy to use, visual and completely natural and understandable for anyone who has ever dealt with it, search advertising has recently gained immense popularity and is rightfully considered the most advanced advertising technology available on our planet.
Judge for yourself — an advertising message in search advertising like a sniper «shoots» only the right recipients. Moreover, users of search engines «press the trigger» by themselves: when type in the request that the advertiser needs, the appropriate advertisement is showed to them. Simple, isn’t it? Alas, not really.
First, search advertising can be placed on several search sites. And which one best suits your business? The answer is not so easy to find.
Secondly, what type of search advertising is better to use in each particular case? Maybe contextual banners? Dynamic or static? Or just a simple text ad? What keywords?
There are many options, even more opportunities but it will take a lot of time and effort to understand which one is right for you.
Agency Web-Sci has been engaged in search advertising for a long time, therefore, we have accumulated a wealth of experience working with a variety of companies and topics. We can not only answer all the questions mentionned above but offer a complex solution related to search advertising for each case
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