Upload your product data and let millions of shoppers see your online and in-store inventory. Edit it whenever you want, so shoppers always see the right information in your ads.L
You can upload product, store, and brand information to the Merchant Center to advertise on Google Shopping and other Google services.
In order to advertise products, you need a Merchant Center account and an SSL certificate on the site.
Answering the question what is Google Shopping, it is worth noting that this is a marketplace (like Yandex.Market), where any seller can display advertisements for products with photos and prices on Google, and potential buyers can see these products, find out characteristics and go for purchase on the website of the online store.
Google Shopping in Russia began working in October 2016. And Google Shopping in Ukraine — in the first quarter of 2018.
Having made all the necessary settings, the seller will be able to display their products in the form of banners with all necessary information. When you hover the cursor on a particular product, additional information about it pops up. If a user clicks on the message, he will be automatically redirected to the seller’s website.
Service works effectively without any keywords. Google takes all the necessary information from the data feed, which is created by the seller manually.
Product ads can be displayed in search results from on the right side or above the results.
Thanks to the settings, users can see several products at the same time or only one.
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