Relevance of Display Advertising
There is a widespread opinion that graphic banners have already lost their peak of popularity - after the appearance of contextual and search advertising, many people were quick to say that banners lost their relevance.
Indeed, graphically rich banners are annoying, often they are specially made "flashy" to attract the attention of visitors. Alas, the effect of this is often the opposite. However, in fact, graphic banners not only have not lost their relevance, but they are also capable of solving advertising tasks that text ads cannot do.