Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Here are the main ones:
For example, employees of one company that develops data processing algorithms have figured out how to select seat neighbors on a flight based on data from social networks, purchases history, etc. They tested their algorithm on a real flight. At the end of the flight, the flight attendants filled out a questionnaire, and it turned out that it was the most talkative flight ever.
For the airline, the commercial interest of such analytics is to create a loyal audience and increase revenue from the sale of alcohol
and souvenirs on board.
You do not go to a doctor who has no diploma and experience?
Why do you trust your business to amateurs?