In-Depth Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. 

Web analytics help in many aspects of website development and online promotion.

Here are the main ones:

Development of site functionality based on trends in visitors behavior
Evaluation of the effectiveness of advertising campaigns and search engine promotion on the Internet
Identification of problem areas in the structure, navigation and content of a website
Optimization of the product line presented on a website
Statistics of attendance of sections and web pages of a website allows you to understand:
  • Number of viewed web-pages;
  • Keywords and phrases which visitors used to find a website in search engines;
  • Visitors GEO;
  • Time spent on a web page by a visitor;
  • Navigation between web pages;
  • Website audience (random, regular visitors, etc.);
  • Ease of site navigation for visitors, etc.;
  • Analysis of conversions and associated conversions.

The capabilities of analytics systems are essentially limitless, and they can be applied in a wide variety of business areas for a variety of tasks.

For example, employees of one company that develops data processing algorithms have figured out how to select seat neighbors on a flight based on data from social networks, purchases history, etc. They tested their algorithm on a real flight. At the end of the flight, the flight attendants filled out a questionnaire, and it turned out that it was the most talkative flight ever. 
For the airline, the commercial interest of such analytics is to create a loyal audience and increase revenue from the sale of alcohol 
and souvenirs on board.

Official certification

You do not go to a doctor who has no diploma and experience? 
Why do you trust your business to amateurs?

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