Google Ads for mobile application and games

The total number of applications in Google Play and App Store exceeds 5 million, and downloads are in the billions. We will customize advertising for your application or mobile game , which will make it recognizable and attract active users even in a highly competitive environment.

How we are working

  • Communication with the customer and analysis of the brief

    Initial communication with a potential customer. Analysis of the completed brief.
  • Development of an advertising strategy

    Development of an advertising strategy and commercial proposal. Coordination of terms, edits, and cost of work.
  • Conclusion of a contract and payment

    Fixing all the nuances of work in the contract. Signing a contract and invoicing for services.
  • Work in Google Ads, Google Analytics, GTM

    Setting up Google Ads, Google Analytics, Google Tag Manager, Google Merchant, Google DataStudio accounts.
  • Progress report

    Providing a report on the work done and the time spent on it.
  • Completion of work

    Acceptance of works by the customer. Discussion of further work plans and answers to client's questions.

How much does it cost to advertise a mobile app or game?

The time for setting up advertising for a mobile application or game is calculated individually, based on the amount of work and its complexity.

Cost of an hour of work:

Price calculation example

The minimum time to set up advertising for one account is from 6 hours

  • Analysis of your business, website, competitors – 1 hour
  • Setting up Advertising Campaigns – 3 hours 30 minutes
  • Writing technical specifications for a programmer – 1 hour
  • Setting up Google Tag Manager + Google Analytics for working with audiences, tracking goals – 30 minutes

Total: 6 hours = 360 $ (approximate calculation)

  • Up to 8 hours inclusive
    60 $
  • From 9 to 20 hours inclusive
    52 $
  • From 21 hours
    45 $

The more watches you buy at one time, the cheaper the cost per hour. For one-time edits, you can buy from 1 hour. Learn more about how we work.

Price calculation example

The minimum time to set up advertising for one account is from 6 hours

  • Analysis of your business, website, competitors – 1 hour
  • Setting up Advertising Campaigns – 3 hours 30 minutes
  • Writing technical specifications for a programmer – 1 hour
  • Setting up Google Tag Manager + Google Analytics for working with audiences, tracking goals – 30 minutes

Total: 6 hours = 360 $ (approximate calculation)

  • 55%
    Projects from Europe, North America and Asia
  • 500+
    Successful projects
  • 8+
    Years of experience

Your benefits

  • Free Set Up

    100% free setup

    100% free setup of Google Ads accounts. We do this because we are professionals, we are confident in the quality of the services provided and look for a long-term and effective cooperation.
  • 100% guaranteed targeted traffic

    We guarantee targeted traffic only or refund money for work. 100% refund for the previous month of work, if more than 10% of the traffic is not targeted, garbage (fixed in the contract).
  • We save your budget

    We don’t "play" with your advertising budget, because we don’t get% from Facebook and Google Ads advertising systems, which means that it makes no sense for us to increase your budget for personal enrichment.
  • Performance report

    Free, understandable and accessible online report on the results of advertising campaigns in Google DataStudio. We also provide a detailed monthly report on the work undertaken.
  • Always in touch

    We do not postpone tasks and always try to respond to questions that arise with lightning speed.
  • We do not work with your competitors

    We do not work with your competitors in your own GEO. Good manners for business have not been canceled.
  • Full certification

    Our specialists are fully certified in all areas of PPC advertising (Google Ads, Facebook Ads, Bing Ads).
  • We form a strategy

    We do not just set up advertising, but we build a sales funnel, a strategy for increasing customers with the help of audience targeting, promotions and technologies for returning potential "hot" customers back to you.
  • End-to-end analytics

    We use end-to-end analytics. We focus on Leads / Conversions, their quantity, price and quality, and not on indirect performance indicators: CTR, traffic amount, cost per click.
  • We give accounts to you

    We give FREE CUSTOMIZED accounts (Google Ads, Google Analytics, GTM, Google Data Studio) for your personal use after 12 months. You can buy them earlier if needed.
  • Conversion recommendations

    We give recommendations for increasing the conversion of your website. What edits need to be made, what services are better to use and what exactly can improve the effectiveness of our advertising.
  • Convenient task control system

    We use a convenient system for setting and monitoring tasks - Asana. With this approach, nothing will be overlooked or forgotten. All tasks are under control at every stage of work.
See all

Why can you trust us

Google Premier Partner  Facebook Marketing Partner
Bing Partner

Full certification in all areas of PPC marketing

You wouldn’t go to a doctor who has no diploma or experience?
Why should amateurs accompany your business?

Free Consultation
Google Tag Manager Certificate
Google Analytics for Beginners Certificate
Advanced Google Analytics Certificate
Google Ads Fundamentals Certificate
Google Analytics Individual Qualification
Digital Sales
Google Ads Search
Google Ads Mobile
Google Shopping Ads
Google Video Ads
Free Consultation

Setting up Ads for mobile apps or games

Want to see your app’s audience grow? Order his ads on Google Search, Display Network, Google Play and YouTube. We will select the best placements, customize impressions for the target audience, and apply the best bidding strategy.

Contextual advertising Google Ads

Mobile app advertising features

Games and software for smartphones and tablets are at their peak of popularity today. Competition in this area is growing, and along with it, Google Ads advertising tools are improving.

The most effective advertising is one that is not just broadcast, but leads to targeted action. If your goal is to increase the number of installs, ads are set up with pay per install, not per visit to the app page. The settings allow you to optimize your budget and serve ads to those who are more likely to take the targeted action.

If you have enough downloads, but you want to improve their quality and increase user activity, you can select any targeted action in the application as a conversion. With Google Ads, you can customize the default app icon ad, responsive graphic banners, and videos.

With the help of analytics, we will track which format is the most effective and optimize ads to speed up the process of monetizing the application.


  • How much does it cost to set up mobile app ads?

    Each setting of contextual advertising is calculated individually for each business because each business is unique in itself. Customization costs are calculated based on hourly work.

    You can find more details at the link.

  • How to order customization for mobile applications advertising?

    You need to leave a request on the site or contact us through the contacts in the header/footer of the site.

  • How much money can I earn by ordering mobile app advertising services from you? Do you guarantee a profit?

    This is a very good question. We really hope that both you and we will make a lot of money working together, but unfortunately, we cannot know for sure.

    Factors that influence the sale can be divided into 4:

    • The first 33% are our advertising (the only thing we are ready to give a guarantee for and this is our area of ​​responsibility).
    • The second 33% is your website, account, video or mobile application and what kind of conversion it all has (we cannot vouch for this, but we can tell you what edits to make to increase the conversion rate).
    • The third 33% is what product or service you offer, its price and your sales skills (this is not our area of ​​responsibility at all).
    • The remaining 1% is unforeseen circumstances that no one can influence, such as COVID-19, emergencies or economic downturns.

    As you already understood, what we can be sure of is the first 33%, and we can also help a little with the second factor. Unfortunately, we cannot guarantee your conversions or sales, but we are confident that if you choose us, we will do our best to ensure that your business is successful with a lot of leads or conversions! There is also a guarantee clause in our contract. We guarantee that 90% of the traffic from our ads will be targeted, or we will refund your money (for our work) in the last month. We are always extremely honest with our clients!

  • How many leads can you bring for my business on my budget?

    If you already have an ad account, we can analyze it and draw conclusions about the current statistics and growth points. The forecast is based on your advertising data over the past few months. However, if you do not already have any data for analysis, for example, in the case when we need to create a new advertising account, it will not be possible to do the analysis. It will take us 1 to 3 months to test everything and work together to increase the number and quality of leads.

  • Can we try it for free, pay after we get some ad results?

    We understand that this is every client’s dream, but you know that “free cheese is only in a mousetrap”. Any work must be paid. Unfortunately, there are no guarantees in advertising and no one can give them to you. And, if someone gives, then they will blatantly lie. We do our job very professionally and it must be fully paid. This is proven by numerous reviews, cases, and official partner statuses of advertising systems. You can see all this on our website.

  • Can I advertise on the Internet without a website or mobile application, or a game?

    Unfortunately, this is not possible because the traffic needs to be driven somewhere, such as your website, Facebook or Instagram page, mobile app, or YouTube video.

  • I have already paid for your services. Why else do I have to deposit money into an advertising account for Google Ads, Facebook Ads, etc.?

    We only make professional customization of advertising and provide management services for advertising offices. The money (advertising budget) that you put on advertising accounts for Google Ads, Facebook Ads and other advertising systems are additional costs that must be counted separately for transparency purposes to the client. Advertising budgets and the cost of our work are always separate. Most often, advertising budgets are much higher than the cost of services that we charge.

  • What keywords are my competitors using? Can I see them?

    We have several services to find out, but they are all not entirely accurate. The accuracy is approximately 50%. We do not recommend this method of keyword searches. There are tools for finding the best keyword suggestions, not necessarily the ones your competitors are using, such as Google Planner, Google Trends.

  • How many employees are there for Web-Sci?

    All our employees work in different cities of Russia, completely remotely, all of them are full-time specialists. We have a small team of professionals. All employees are divided into contextual advertising specialists, targeting specialists, web analysts, project managers, and there are also freelance designers.

  • Where is your office? (Country, city)

    We have 2 companies, one of them is registered in Russia, the other in Canada. We work exclusively remotely and believe that nowadays this is the most efficient way to work. We do not have traditional offices. Perhaps in the future, we will have a sales office in Canada.

Articles on Google Ads on our blog

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