Why is visual content very important when promoting an SMM account?
Many commercial account holders greatly underestimate this aspect of SMM promotion – visual content. Especially perplexed are customers who really want to get big sales using their Instagram account, but they are absolutely not ready to spend money on high-quality photos and send the poor SMM person for pictures from the Internet. Let’s make a reservation right away – you can’t do that. And we will tell you how to do it.
Where to start when creating visual content?
It is very important that all the techniques that we will talk about are quite applicable to both personal pages and business accounts.
- ✅ Decide on the main topic of your page and study pages on a similar topic from various campaigns and bloggers. Look at the main features of these pages, the color scheme used, and save each profile in your collection that you think is ideally designed and can be useful to you. Subsequently, it is these selections that should help you in creating the perfect feed. Use the ▪️ Pinterest app to inspire and save selections. Here pictures are selected not only by themes but also by colors. Very convenient.
- ✅ Colors 🌈. This point should be given special attention if the goal is to promote a commercial account. Every brand, even the smallest one, has its own corporate colors. Think about how you can play them beautifully on your blog, and perhaps hire a professional photographer to help you capture high-quality images using key colors. If there are no corporate colors, go back to the main theme of your page and think about what colors your business and the page itself is associated with. On finished photos with color, you can play in applications ▪️ Lightroom , ▪️ Snapseed , ▪️ VSCO . Various filters and settings in these applications will help to enhance the desired color and remove all unnecessary from the images.
- ✅ Create a design for the page layout. In this section, first of all, you need to pay attention to the avatar design and design of eternal stories. If you have a boutique, beauty salon, or any other business with an assortment, you need competently design a profile header and eternal stories. Each story should be signed with an understandable word or phrase, for example, discounts, collection, summer assortment, etc. applicable to your business. And each story should have its own clear and attractive cover. You can order avatars for eternal stories from a professional designer because this type of communication will serve as your online catalog. Pay attention to it if there is no designer using the ▪️ Canva application – it is a pleasure to create covers for eternal stories in it. Also for ready-made designs there is a great free app ▪️ Picsart. Ribbon design. Now many designers offer a huge number of ready-made templates for ribbon design that you can choose for yourself, and where you just have to pick up the signatures and photos you need for your business. Do not skimp on the designer, because as we all meet a person by their clothes, your profile is also met by its “packaging”. If you decide to tackle the design yourself, try the apps: ▪️ Over and ▪️ Canva . There are many free layouts and for the first time, they will be enough for you.
- ✅ Photo content. Needless to say, the photos in your selling profile should be as high quality and clear as possible, otherwise, the account will look sloppy and cheap. Your feed should look harmonious, which is why all photos if you edit them yourself, should be “passed” through the same or similar filter. The size of the pictures should also be 1080 by 1080 pixels, this value is 29 by 29 cm.That is, if your photo for Instagram is of a smaller format, it will become blurred when published. “Grainy” and indistinct. Many photographers give the sources already in the format for social networks, which is very convenient because this way your photo in the feed of other users and in your own feed will look harmonious and holistic. Use the ▪ Content Office and ▪️ Inpreview.
A “packaged” account is already half the battle for your business👍. Colorful, stylish, solid publications can be safely sent to the promotion and enjoy new subscribers and orders. And yet, many Instagram users repost beautiful entries they like in their stories and on their page, and this should be an additional incentive for you and a completely free way to promote. And the more you fill your hand and practice creating the perfect ribbon, the more and more high-quality profiles you will get from time to time.
If you need complex SMM promotion, please contact a team of professionals – internet marketing agency Web-Sci.